Producer Development & Coaching

Drive More Revenue Using Our Unique Producer Development & Coaching Programs

The single biggest challenge agency principals face today, along with the pressures of achieving sustained growth, is finding and hiring good producers.

The next biggest challenge is what to do with them once you've hired them.

We know new producers need time, attention, and consistent coaching in order to be successful. Which is why we've developed two unique producer coaching programs designed to solve the "what now" issue for agency principals and their producers.


Meet Your Producer Coaches

Leveraging years of sales experience as insurance producers, Louie & Tyler provide a personalized and dedicated approach to helping producers create momentum, establish accountability and ultimately exceed revenue goals for your agency.

  • Louie Watson - CIC, CRM

    Louie is located in New Hampshire and specializes in producer coaching and sales training.

    His 52-week program starts with a 4-day in-person sales workshop, followed by 52 weeks of virtual coaching and support.

    Louie is a former Executive Vice President of a 30M+ agency and current high performing producer, working in the trenches selling personal and commercial insurance every day.

    Because of his extensive experience as a CSR, producer, sales leader and agency executive, he is passionate for coaching new producers in our industry to be rocks stars - for the long run.

    Louie gets in the trenches with producers over 52-weeks, providing producers with:

    • D.I.S.C. behavioral assessment, to understand their natural tendencies, strengths and opportunities as a sales professional
    • Professional sales techniques enabling them to exceed their sales goals.
    • Customized sales plan for their unique market that establishes a pipeline to exceed their sales targets (contacts, appointments, quotes and sales)
    • Customized marketing approach to identify, target, qualify and disqualify prospects to their market
    • Techniques to maximize their most precious resource – time

    "Louie's product knowledge & coaching plan have helped me establish consistent growth in my agency. His guidance has helped me earn new commercial business I never dreamed I would have." - Lefty, Hearthstone Insurance

  • Tyler Siddens

    Tyler is located in Bowling Green, Kentucky, and specializes in 1-on-1 commercial sales coaching.

    He brings over 20 years of specialized commercial insurance experience to his clients, including being a successful producer for Federated Insurance, having gone through their highly-respected, and extensive, commercial training & education program. He has earned several sales awards, including the PIA Marketing Rep of the Year for Tennessee.

    Tyler has developed an exclusive sales consulting and coaching program to help agency owners grow their commercial business. He teaches insurance professionals sales tactics that leverage relationships by counteracting the prevailing culture of “price-focused” selling.

    As your agency's producer coach and mentor, Tyler's custom 12-month program includes:

    • Hands-on, in-the-field training with agency visits
    • Relationship-focused approach, with an emphasis on “consultative professional vs. insurance peddler” tactics
    • Goal-driven accountability tools to help drive revenue and increase retention
    • Tailored tactics based on the specific needs of the agency

    "Tyler has brought considerable value to our agency. He has been consistent in helping us find, prospect, and manage new commercial accounts. Through strong character & persistent efforts, Tyler has been a great mentor not only for me, but for my staff as well." ~ Dustin Ward, VP, Hometown Insurance


Whether you need hands-on training, virtual training or a custom developed coaching program specific to your agency, we've got you covered.

Ready to learn more about what Tyler and Louie can do for you? Complete the form below to begin.

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"Webb Insurance Agency is proud to be a member of the CMS organization. Mr. Johnson is a true friend."

~ Ervin Webb - Webb Insurance Agency, Danville, WV